As Hendrix points out, "When we make things we enjoy, our work gets better." I tend to forget about this when I start to solve an illustration problem. I focus on the specific needs of the assignment and set aside the what I love most about drawing. This is not usually necessary. I can infuse my illustration with things I love to draw most. Hendrix offers up a simple, but helpful exercise: Make a list of 100 things you like drawing and keep the list up in your studio to remind you of what you should be including in your artwork.
Here are some of the things on my list:
skinny cats making mischief
steaming coffee mugs
old stone churches
stacks of hardback books
You can see a lot of these things in the older posts on this blog,
... and you can expect to see even more in future posts.